The Bouguessa Voice: Zeina El Dana


Empowering women is at the heart of Bouguessa and our FW20 collection is an ode to courageous women. So this week, we spoke to entrepreneur and founder of Z7 Communications, Zeina El-Dana, about what it takes to run a successful business, staying focused and her style mantra as a CEO. Slide right or head to our Journal on to view more.

You are a successful entrepreneur – but what does it take to become a successful business woman?

Hard work, compassion and having an open mind are really important when it comes to running a business. Now more than ever flexibility, embracing and evolving alongside change are crucial. Running a business should bring joy and happiness, no matter how challenging the journey can be. Enjoying what you do and staying true to your companies values are key components to success. 

How have you stayed focused and positive during these challenging times?

I acknowledged what I could and could not control. I made a conscious decision not to worry about what is out of my control, and this ensured I have enough positivity and energy to direct to problem solving and finding creative solutions. I believe that everything happens for a reason and this too shall pass. Over the past few months, I have witnessed intense growth and evolution, both personally and professionally. I also maintained a healthy routine and dedicated time for my physical and mental well-being, often through journaling as a therapeutic outlet. I also took time to expand my knowledge and learn new skills like DJ’ing, which ensured I was mentally stimulated.  

What has been the biggest challenge you have faced as a female entrepreneur?

Being the sole owner of my business was the biggest challenge - they say it gets lonely at the top and it’s true. I am grateful to have been part of the Harvard Business School community, comprised of like-minded entrepreneurs, which proved a wonderful support system, especially during Covid. 

What encouraged you to start a management program at Harvard Business School, despite already running Z7 Communications for over a decade?

I am a strong believer in continuous learning and development and 10 years into my Z7 journey, I felt I needed to learn more about the latest tools that would help me take my business to the next level. That’s why I chose to enroll in Harvard Business School’s OPM (Owners/Presidents Management). The last unit is scheduled on the Boston Campus in November 2021 and I feel the timing couldn’t be better after the transformation that businesses have been through during Covid.