The SS23 collection evokes an optimistic spirit and gives you everything you need for a refined spring/summer wardrobe. Whilst staying true to our DNA of modern classics, the mood this season is one of vitality, with dopamine dressing firmly on the agenda.

There’s been a colour refresh, but with wearability in mind. Bold saturated shades are tempered by neutrals tones that provide a grounded sensibility. Expect a subtle colour palette of ecru, black and white juxtaposed with bursts of pink, green and yellow breaking free from conformity.


For the Bouguessa woman, living in confidence takes precedence – expressing her identity through personal style.

Menswear is present for the third season and considers modern twists on foundational daywear: think fluid twill shirts and directional jackets paired with laid-back trousers.


From soft yet smart tailoring to relaxed dresses and cool colour block separates, this season’s line-up will work hard in your wardrobe.