Journal

The Bouguessa Voice: Zeina El Dana

Empowering women is at the heart of Bouguessa and our FW20 collection is an ode to courageous women. So this week, we spoke to entrepreneur and fou...

We asked the stylist Laura Brown: How to Style the Sarah Trench Coat

1 trench, 1 day, 3 occasions: As a busy working woman, fashion editor and stylist @laura.jane.brown has mastered dressing a hero piece from desk to...

The Bouguessa Voice: Anoud Alzaben

For this week’s Bouguessa Voice, we speak to mobility teacher, architect and artist Anoud Alzaben @shestands, about dedicating time to grow, self c...

Ask The Stylist - Kate A Hazell

This week, creative director and stylist @kateahazell shows us how she styled our FW20 Rosie double-breasted blazer for three occasions. Swipe ...

Style Guide: The Organic Cotton Kaftan Dress

The Organic Cotton Kaftan is made of cotton from organic cultivation in Sudan, it is a chic statement and the perfect companion for the summer seas...

The Bouguessa Voice: Ghizlan Guenez

For most of us, the changing reality of this pandemic makes remaining motivated and staying on track with what we had planned for this year more di...

The first edition of the CURATED Popup

Next week will mark the first edition of the CURATED Popup, an innovative retail concept hosted by Bouguessa, that will showcase a vibrant selectio...

Behind the Brand: Workshop Move

The highlight of last week at Bouguessa was the move to a new workshop. The space is bigger and brighter and we wanted to share it with you!

The Bouguessa Voice: Maha Gorton

Everyone across the world is learning to be resilient and to adapt to the new reality these days. But for parents of young kids, these strange time...

We asked the stylist: Sally Matthews

If anyone can guide us on how to style and give new life to our favourite staples, it’s Sally Matthews. Working for years as fashion director for H...

A Message from our Founder

The Bouguessa Voice: Alamira Noor Bani Hashim

Many of us are spending a lot of time at home these days. So, turning your home into a warm and cozy sanctuary is a good way to help make this time...