The first edition of the CURATED Popup

Next week will mark the first edition of the CURATED Popup, an innovative retail concept hosted by Bouguessa, that will The main focus of CURATED is to address the needs we all have to feel connected with each other and to be part of something. Aside from welcoming visitors at the Bouguessa showroom, CURATED will be featured virtually on Bouguessa’s Instagram via 2 live videos daily.

The first edition of CURATED will give viewers the chance to explore the popup and to shop from the comfort of their home as well as to connect with the designers and products in a unique way through real-time showcases, styling sessions and so much more.

CURATED will feature women’s apparel, handbags, fine jewelry and perfume.

We look forward to welcoming you to CURATED from august 4th to august 6th from 10am to 7pm at Dubai Design District, building 7, 207B. Or join us on the CURATED lives at 11am and 3pm daily.


Arcadia is a fine fragrance series that acts as a sensory guide, transporting you to a particular moment in time – it is intended to evoke nostalgia. The bottle design is a modern take on a potion label that you may find at an old apothecary. With a collection of dynamic fragrances, Arcadia sustains purity. Each fragrance is made cruelty-free, paraben free, chemical free, using the highest quality ingredients.


Kamyen is a private jewelry house that captures a stone’s raw emotion and transforms it into unique treasures to cherish for a lifetime and beyond. Stemming from a 3 generations dynasty of diamantaires, Kamyen harmoniously combines the intricate signature aesthetic of Indian fine jewelry with modern flair and timeless elegance all while utilizing a wide selection of both traditional and innovative jewelry materials.

Kamyen’s unique approach to contemporary design results in authentic pieces that are easy to wear, and that leave a lasting impression.


IAM MAI is an experimental women’s-wear brand inspired by the environment, architecture and natural materials which result in classy and elegant pieces of contemporary modest wear.

Launched in 2014 by Emirati designer Mai Al Budoor, IAMMAI focuses on clean lines and a simple yet bold esthetic to create a line up of styles that celebrate the beauty in style versatility and modern minimalism.


Abadia is an ethical luxury brand that bridges modern design with traditional craftsmanship to create timeless pieces.

Abadia works with over 40 female artisans who use traditional craftsmanship passed down through generations to create pieces of embroidery, woven sadu and beading that are then integrated into their contemporary designs.


The Abadia SS20 collection is a tribute to the interconnectedness of humankind and an acknowledgement of what we can achieve when we come together. No matter how far apart we may be, our lives and destinies are intertwined.

Carefully sourced luxury fabrics and a fresh colour palette intersect with elegant lines, gathered shapes and Abadia’s signature timeless design. Metallic Nakdah - a handmade knotting technique crafted by artisans- is woven throughout the collection and present a uniquely human element, each piece a celebration of collaboration and our collective spirit.



Odeem is a Dubai based luxury accessory label focusing on timeless leather goods, produced in South Africa.

Taking inspiration in sartorial men’s fashion, Odeem breathes new life into classic designs with a unique blend of the finest quality of skins and hardware. The effortless use of different textures, eclectic details and elegant finishes translates into unique designs that are cut with precision and perfect proportions.

Odeem piece displays the perfect balance between traditional craftsmanship and a modern take on timeless style with a high sense of natural elegance, almost as if tailored to the woman of character, whose style is uncompromisingly in line with her personality.