Curated 2.0

CURATED 2.0 hosted by Bouguessa, is re-inventing the pop-up experience by building real interaction with brands through creativity and a strong sense of community.

CURATED focuses on empowering brands to tell their stories in a new, personal and impactful way.

This February 17th to 20th, Bouguessa will host the second edition of CURATED popup at their showroom in D3, with exciting fashion brands like Monica Sordo jewelry, ATP Atelier shoes, Didon fine jewelry, Odeem bags and Bouguessa.

Beyond the unique retail experience, CURATED 2.0 will be all about gathering the Bouguessa community for discovery and connection via workshops including a Pottery workshop with OKA Ceramics studio amongst others. OKA Ceramics will also be part of the popup brand mix through their beautiful fineceramics’ homeware and décor pieces.

During CURATED 2.0, Bouguessa will also host the first “Female Founders After work”, a series of networking events aiming at creating meaningful connections amongst female entrepreneurs and other incredible women in business. Starting or working on your own business can be a really lonely journey and other female business owners can be the best source of support and guidance when we need it, and celebrate our successes too.

Aside from welcoming visitors at the Bouguessa showroom during the popup, CURATED 2.0 will befeatured virtually on Bouguessa’s Instagram via Lives and stories.

We look forward to welcoming you to CURATED 2.0 from February 17th to February 20th from 10am to7pm at Dubai Design District, building 7, 207B. Join us on @Bouguessa ’s Instagram for more insights, styleguides and an overview of CURATED 2.0.


Monica Sordo is an eponymous jewelry line designed from great balance of nature and metropolitan living. Nature and its rawness is represented by materials such as stalagmite Aquamarines, Citrine, silver and gold, and raw wood. The contemporary rhythm of the city is captured by the collection’s design andindustrial details. Each piece reflects the strong South American background of Monica Sordo herself, and at the same time she finds her creative drive from the exciting places she travels to, translating those experiences into sophisticated, timeless and uniquely functional pieces.

For more details:


ATP a.k.a. All Tomorrow's Parties is a Sweden label founded by Jonas Clason and Maj-La Pizzelli, that offersa range of contemporary footwear and handbags that you’ll wear now and love forever. Designed inStockholm, and handmade in Italy, ATP pieces stand out when it comes to quality and aesthetic of the Scandinavian minimalism. Their sustainability mindset is illustrated on the majority of their pieces, made of Vegetable-tanned leather which are sustainable treated leather. Their vision is to inspire women to make smart choices - both for themselves and for the sake of the world they live in.

For more details:


Didon is a high jewellery brand inspired by the legacy of the Queen of Carthage and the raw beauty of The Mediterranean sea. Created by the talented Tunisian designer Azza Skhiri, the minimalistic yet sculptural designs are thought to complement the subtle and elegant nature of her modern-day heroin. The Mediterranean aesthetic of strong raw beauty and quality materials are the essential ingredients making Didon the aspirational, elegant brand it is today.

For more details:


Oka Ceramics is a “haven like" studio for bringing together pottery lovers, artists and enthusiasts in a veryrelaxed environment bought by Maryam Bin Hadher and Mitra Moser. A studio that helps in creating an improved quality of life and a better sense of calm for the fast paced world we live in. To share their passion of art, Oka Ceramics allows creatives of all levels to experience the world of pottery with some of thecountry’s most passionate potters meanwhile they offer a creative selection of homewares and unique decor pieces designed by artist Mitra Moser. These fine collectibles will find their place in truly exceptional homes

For more details:


Odeem is a Dubai based luxury accessory label focusing on timeless leather goods. Founded in 2018 by Emirati designer, Fatma Al Otaiba, she always had a passion for textures and particularly leather ones. The effortless use of different textures, eclectic details and elegant finishes translates into unique designs that are cut with precision and perfect proportions. Odeem pieces displays the perfect balance between traditional craftsmanship and a modern take on timeless style with a high sense of natural elegance, almost as if tailored to the woman of character, whose style is uncompromisingly in line with her personality.

For more details: