About the collection
The re-launch of the Signature Line comes at an exciting for the brand’s journey. Following the announcement of a shift towards a more sustainable approach in the way collections are produced, the Signature Line is now made entirely of deadstock material, which is left over fabric from previous collections.
The Signature Line features Signature silhouettes, easy-to-wear separates and essentials for the modern woman. This line is all about offering women the chance to be elegant in easy-to-wear pieces at all hours, whether it’s for lounging or running errands.
With the new initiative to make better choices as a brand, designer Faiza Bouguessa decided to make deadstock become central to the Signature Lineallowing to reduce waste and to give a new life to these beautiful textiles.