Our first store is officially open at the Dubai Design District, designed by Italian architecture firm, Open Project. Aligning with our brand’s minimalistic and modern design language, the new location is spread over 500 square-metres featuring the new Bouguessa offices and store. Reflecting our brand’s signature colours, the black and white interior focuses on a linear design concept with a mélange of modern design with vintage accent furniture sourced from Italy, France and the Netherlands.
Our new multi-functional space features our shop, a lounge, an open space, a meeting room and designer Faiza Bouguessa’s private office. Taking Bouguessa’s minimalistic aesthetic as a departure point, the design of the space was constructed to house new collections, host private events, collaborations with artists and private viewings in an environment that feels like a second home.
Situated in the centre of the new store and showroom is an eye-catching breaded black ottoman by local designer Latifa Saeed and a glass coffee table with Wassily Chairs by Marcel Breuer. A meeting point for clients and buyers, the main focal point of the lounge is a modular sofa by Edra offset by a Serge Mouille floor lamp.
The open floor plan continues into the office space through a bold black alcove that leads to the meeting room, open office space for the team, designer’s office and atelier. The office mirrors the designer Faiza Bouguessa’s passion for art and design through sharp lines, mid-century modern furniture and modern art. In the meeting room the B32 Marcel Breuer chairs from 1927 transport visitors to another era contrasting with the minimalistic design of the room. In the private office, a pair of chairs from Le Corbusier sits in front of the designer’s black oval desk. A sitting area featuring an A.R. Cordemeijer “Cleopatra” daybed and a pair of Italian armchairs from the 1950s act as a unique accent and focal point.
Discover our new home, meet our team and explore the latest collections with us at D3 with an open invitation to visit us throughout the week. Alternatively, you can book a private viewing to explore the collections with us at Dubai Design District, building 7, 207B.