A lot of hard work and very long hours go into each one of our collections. We produce our garments in-house so our collections developments involve months of designing, fabric testing and numerous fittings. After all that comes our favorite part: the collection’s lookbook photoshoot. On that day, we get to see the collection come to life thanks to a united team effort. There is something really special to this day and that is why we wanted to share it with you!
When anticipating the aesthetic of the final images, we aimed to convey a certain French Riviera atmosphere, the bright and optimistic tone of the collection, as well as the minimal architecture of the Hotel Mar Adentro which were our Creative Director’s main inspirations.
This time we took our team to a private beach villa on the Palm Jumeirah for the Campaign pictures. September is still a very hot month so to avoid staying under the sun for too long the preparation and team work had to be effective. Makeup and hair was started early to be able to complete the 8 campaign looks before 12pm.
The team then headed to a studio for the lookbook photoshoot. The same afternoon we shoot 28 looks for our lookbook. We could finish on schedule thanks to the great team and the Bouguessa team was very excited by the result. The images are very neat and communicate the inspiration in the best way possible.
The SS17 collection will be available in stores starting January 15th, 2017.
Spring Summer 17 Photoshoot BackstageDecember 2016
Backstage of our Spring Summer 2017 collection Photoshoot