The launch of the namesake label commenced in 2014. Reimagining a traditional garment as a piece every woman could own, Faiza introduced a signature long coat by the Bouguessa brand to the world. A mainstay in the Bouguessa collections, this signature style has been stretched beyond its expected origins to become a significant, sophisticated, style that women from all walks of life have dubbed a
– Faiza Bouguessa
"From the start, my concept has been to bridge the gap between two cultures by designing pieces that would appeal to all types of women with a strong love for fashion. I imagined a design which was inspired by international trends and traditional concepts and in turn created a garment in which women the world over could wear in their own way: as a summer trench, a coat, or simply as an overlay that creates a signature statement look. It was very important, to me, to expose the elegance and strength that I have encountered in the Middle-East and share that signature sophistication with women across the globe."
Whilst the brand began with a signature style at the forefront, over the years, the collections have continued to evolve meeting the needs of the international woman who chooses to wear Bouguessa because she admires the elegance of long silhouettes, and sees the signature maxi-length designs as chic, sophisticated and fitting for her everyday lifestyle.
Beyond the signature designs, Bouguessa encompasses a collection of clothing that caters to the professional woman seeking a wardrobe that compliments her cultured character. With that being said, dresses, tops, pants and skirts complete the collection, making it a well-rounded assemblage of wardrobe essentials for work, weekend and holidays.
Rediscover the collections passed in the above gallery. To browse and shop the current collections, visit the Bouguessa Studio online now or stop by the showroom in Dubai Design District, building 7, showroom 207B.