Bouguessa collaborations with Cartier

In a trendy spread about Cartier, Elle Arabia chose to pair the jewelry with Bouguessa’s chic and contemporary Kaftans from its Ramadan 2015 collection. A subtle combination of neutrals with gold and silver made for an attractive collaboration. The striped abaya with gold detailing was in sync with the jewelry, while the linen kaftans created the perfect contrast to emphasize the accessories.


 
Cartier then chose to collaborate with Bouguessa for the launch of their Arabic Micro-website dedicated to the Middle-East. Abayas from the Fall Winter 2015 collection brought sophistication to the campaign along with a certain intensity. The jewelry’s bold and stylish look was complimented by Bouguessa’s colour palette of black and white. The collaboration enhanced the elegance and minimalism in both brands, creating a dynamic visual for the audience.  The campaign was stricking in reinforcing the attractive match between Cartier and Bouguessa.
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