Bouguessa at the Fine Arts Museum of San Francisco

This fall, Bouguessa is featured in the first major museum exhibition organised by the Fine Arts Museum of San Francisco to explore Muslim dress codes worldwide, named: Contemporary Muslim Fashions.


The exhibition, held at de Young Museum September 22, 2018 – January 6, 2019, spotlights places, garments and styles from around the world in order to consider how Muslims define themselves and are defined by their dress. The sartorial choices made by Muslim women are underlined in the exhibition in order to gain a deeper understanding of how these women use their clothing to express their identity as Islam is a multicultural faith and the dress of its practitioners is shaped by not only religious principles, but also local customs, traditions and global trends. 
 
In order to explore the complexity of this topic, the exhibition will feature contrasting high-end fashions from design houses such as Yves Saint Laurent and Bouguessa with socially charged artworks. 
 
Designed by Hariri and Hariri Architects, the exhibition galleries explore the chemistry between the seen and unseen, and the idea of being covered and protected as well as contemporary and fashionable. Inspiration for the design of the exhibition has been taken from the arch, the veil, and the gaze, both the male and female, with the spatial configuration of the exhibition allowing the visitors to be seen and to look through different opening and portals gazing beyond.  
 
The exhibition will include haute couture, high street, street wear and sportswear designs, and photography, video and social media material from the Middle East, Europe (including Turkey), US, and Southeast Asia by emerging and established Muslim and non-Muslim designers. Featured Bouguessa looks will include the Geometric Abaya famously worn by Beyoncé, as well as other designs along with the iconic snood.
 
With a renowned Costume and Textile Arts department, the Fine Arts Museums of San Francisco has a longstanding tradition of arranging outstanding fashion exhibitions – and therefore we could not be more proud to be partaking in this 5-month-long exhibition. The institution’s current fashion exhibition program reflects an active conversation among cultures, perspectives, and time periods, connecting to themes relevant to today’s audiences and mirroring Bouguessa’s brand DNA of merging fashion, art, culture and architecture. Former exhibitions include Oscar de la Renta: The Retrospective(2016), The Fashion World ofJean Paul Gaultier(2012), Balenciaga and Spain(2011), Yves Saint Laurent(2008), and Vivienne Westwood: 36 Years in Fashion(2007).
 
To learn more about the exhibition and to buy tickets, visit the de Young Museum website here
 
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